6 Bahr Circle Verona, NJ 07044 862-373-6137 | tedmen4@gmail.com | linkedin.com/in/tedmendelson/

Profile

Group Creative Director/Executive Creative Director with deep experience leading teams and large-scale projects in pharmaceutical advertising. Known for impactful creative that transforms multi-national brands. Proven track record growing client business, winning pitches, building teams, coaching creative talent. Visionary, versatile, leads by example, solution focused, skilled presenter.

I’m open to fractional engagements, select full-time leadership roles, and senior-level freelance assignments where the scope calls for strategic ownership rather than execution-only support.

Core Skills

Creative strategy - Team building - Creative direction - Copywriting - Concepting - Pitch lead - Executive leadership - Client management

Experience

Fractional Group Creative Director                                                                                                     10/2024 – Current

Working fractionally as an embedded Group Creative Director, I partner with agencies and brands that need senior-level creative leadership without adding full-time headcount.

My experience spans platform strategy, integrated campaigns, new business pitches, and team leadership across healthcare, consumer, and brand marketing. I often partner with leadership teams during moments of growth, transition, or high-stakes delivery—helping shape creative vision, elevate output, and drive business impact.

EVERSANA INTOUCH, NEW YORK, NY                                                                                                01/2024 – 10/2024

Senior Vice President, Group Creative Director (01/2024 – 10/2024)

Recruited by creative leadership. Reported to the Executive Creative Director of the $90 million West division. Along with my partner, was responsible for all accounts and 20 creatives. Large staff reduction cut this journey way too short.

  • Helped lead the team that won the company’s first oncology account at Gilead worth $7-10 million dollars

  • Pushed the work on Cologuard past the expected to meet rising client expectations and launch new campaign. Successfully lead creative efforts to equip clients with multiple brand stories for different market scenarios

  • Accounts included Trodelvy, Giliead Clinical Trials, Biktarvy KOL program, Biktarvy non-personal, Seagen, Exact Sciences, Taiho

GSW, NEW YORK, NY                                                                                                                        12/2017 – 10/2023

Senior Vice President, Group Creative Director (11/2020 – 10/2023)

Responsible for leading up to 80% of the business. Reported to the Executive Creative Director and solely oversaw 18 creatives.

  • Helped lead winning pitch for $8 million Camzyos business from BMS. This was significant because BMS had just acquired Celgene, one of our main clients

  • Successful launches for Celgene/BMS’s Reblozyl, Inrebic, Onureg

Senior Vice President, Creative Director (12/2017 – 11/2020)

Worked across NY and LA offices to pitch and maintain multiple accounts.

  • Helped lead winning pitches: Six Amgen brands, Astellas pudexa, Neurolign

CONCENTRIC , NEW YORK, NY                                                                                                           06/2016 – 12/2017

Senior Vice President, Creative Director (06/2016 – 12/2017)

Responsible for leading half the agency business and new business pitches.

  • Co-lead winning Alexion Ultomiris pitch

  • Helped grow Sunovion COPD business organically by 20%

DIGITAS HEALTH , PHILADELPHIA, PA                                                                                                 04/2009 – 06/2016

Vice President, Group Creative Director (05/2012 – 06/2016)

·       Oversaw Crestor, Xiidra, Lialda, Vimpat. All experienced market growth year over year

·       New business creative leader

Vice President, Creative Director (04/2009 – 05/2012)

Was recruited to elevate digital model to AOR. For starters, produced agency’s first TV spot, then produced many more. Guided stake holders to think like brand builders, market shapers, client upsellers, rather than just being deliverers

of things. 

  • Lead copy creative director on Crestor and Neupro

SAATCHI & SAATCHI HEALTH AND WELLNESS , NEW YORK, NY                                                            04/2006 – 04/2009

Vice President, Associate Creative Director (04/2007 – 04/2009)

·       In addition to promotion, given newly minted role of brand navigator on Seroquel, also oversaw Nexium, Frontline Plus

Vice President, Group Copy Supervisor (04/2006 – 04/2007)

·       Responsible for mentoring creatives and fostering a more consumer, brand-thinking culture. Cardio, Pet health, Urology, Psychiatric

MCCANN ERICKSON , NEW YORK, NY                                                                                                 04/1998 – 06/2006

Vice President, Senior Copywriter (04/2002 – 04/2006)

Senior Copywriter (04/1998 – 04/2002)

Sold the winning worldwide campaign for Motorola, I Can’t Believe It’s Not Butter, and shot the most successful Xbox spot up until that time. And those weren’t even my day-to-day accounts—Black & Decker, Gateway Computers, Nikon, Clearasil, Woolite.

Education

BA, Psychology, Cum Laude, Boston University, Boston, MA

BS, Mass Communication, Boston University, Boston, MA

School of Visual Arts, Concept and Portfolio, New York, NY

Awards

Clio Health, Cannes Health, Lürzer’s Archive, Ad Age Top 20.

References available upon request.